Featured Clients
Interactive
Traditional
Interactive
Traditional
A few years ago, the Marketing Team at Consort asked ClickCulture to produce a unique program for its haircare line. The result was an irreverent, in-your-face approach titled “Saving the Regular Guy”. At the height of the “Metrosexual Mania”, Consort supported the cause of good men everywhere, urging them to rise up and be counted as “Regular Guys”. The multi-media campaign included an interactive website—including a video game, a regular guy test, 7 steps to being regular and a sweepstakes with the Final Four as Grand Prize. Meanwhile, a radio campaign featured Dan Patrick, ESPN’s most regular guy, and in-store displays supported the Promotion.
Then, in a first-of-its-kind event, a group of attractive young women traveled the US searching for guys drinking pink drinks. Their findings were reported regularly in videos on savetheregularguy.com. During the program, Consort reported more than 300,000 visits to the site, and, more importantly, a 18% increase in sales. All to regular guys, of course
Then, in a first-of-its-kind event, a group of attractive young women traveled the US searching for guys drinking pink drinks. Their findings were reported regularly in videos on savetheregularguy.com. During the program, Consort reported more than 300,000 visits to the site, and, more importantly, a 18% increase in sales. All to regular guys, of course
Technology:
HTML, Cold Fusion, SQL, DHTML, JavaScript
HTML, Cold Fusion, SQL, DHTML, JavaScript
